Marketing

Not even Forrest Gump’s Army pal Bubba could have come up with frunk shrimp. But Ford Motor Co. insists that chilled seafood is a perfect snack for tailgaters to enjoy from the front trunk of a Mustang Mach-E. The electric crossover includes a 4.8-cubic-foot underhood storage compartment that Ford says can function as a 36-gallon
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Jeep’s Super Bowl commercial, which ranked No. 1 on the USA Today Ad Meter, almost didn’t happen. Fiat Chrysler Automobiles Chief Marketing Officer Olivier Francois had the idea last fall for a commercial based on the 1993 film Groundhog Day. He wrote a letter proposing the idea to actor Bill Murray but never got a
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Rick Hendrick is no stranger to the auction block and placing the top bid for prized vehicles. The CEO of private auto-retail giant Hendrick Automotive Group this month secured another rare gem for his collection of classic and performance vehicles: the first 2020 Chevrolet Corvette Stingray, VIN 0001. Hendrick paid $3 million for the midengine
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Brand awareness of electric vehicles is on the rise. So are sales — U.S. battery electric vehicle volume rose 31 percent in 2019, according to the Automotive News Data Center. With the climate crisis rising up the news agenda worldwide, is this the inflection point to hockey stick growth for EVs? Marketing may be key
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Used-vehicle retailer CarMax Inc. is investing $50 million to buy a minority stake in Edmunds, the automotive retail research and vehicle-listing company. CarMax said Wednesday the move is mean to bolster its omnichannel retail strategy designed to meet and interact with shoppers wherever and however they’re shopping, across multiple channels, online and in store. “Edmunds’
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Hyundai released an early peek at its Super Bowl ad, which takes a very Boston-centric look at one of the tech features on the new-generation 2020 Sonata sedan. The feature is technically known as Remote Smart Parking Assist, but that’s before a group of Boston-area celebrities put it though the local accent and shortened it
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As the saying goes (kind of), when life hands you shattered windows, make T-shirts. Tesla has memorialized one of the most memorably ad-libbed vehicle unveilings in automotive history with the Cybertruck Bulletproof Tee. The shirt depicts one of the supposedly bulletproof windows that Tesla design chief Franz von Holzhausen broke with a steel ball on
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Huntington Beach Chrysler-Dodge-Jeep-Ram wanted to make waves when the U.S. Open of Surfing came to town last summer. The Southern California dealership’s ad team, TurnKey Marketing, decided to get in on the action via Snapchat, the growing messaging app that has a foothold among the industry’s youngest customers. TurnKey used Snapchat’s filter tool, which allows
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As auto retailing shifts toward allowing consumers to buy vehicles entirely online, it behooves dealerships to do more to market and promote finance and insurance products, F&I trainers and dealership managers agree. That may mean giving the F&I department its own marketing budget. But above all, F&I pros say, it means educating consumers, before they
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Hyundai released a teaser of its upcoming Super Bowl ad, with a humorous Boston-centric focus that will kick off a national marketing campaign for the new-generation 2020 Sonata. In the teaser clip, former “Saturday Night Live” regular Rachel Dratch, a Boston-area native, coaches Red Sox legend David Ortiz on the finer points of the local
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Bowling Green, Ky., has the National Corvette Museum. Milwaukee has the Harley-Davidson Museum. And now, Toledo, Ohio, aims to have a museum dedicated to Jeep, a brand that’s been closely tied to that city for nearly 80 years. A nonprofit group in Toledo says it plans to open The Jeep Experience, which would have interactive
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Workers install a 2020 Chevrolet Corvette Stingray at Little Caesars Arena, home of the Detroit Pistons and Detroit Red Wings. Tesla CEO Elon Musk had to keep his Cybertruck reveal going after two windows shattered during a demonstration that was intended to prove the electric pickup’s durability. Strikers picket GM plants in Bowling Green, Ky.,
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The Ford Mustang that Steve McQueen raced through San Francisco in Bullitt goes up for auction next month in Florida. The car, an unrestored 1968 fastback in Highland Green, is expected to fetch as much as $5 million, becoming the most expensive Mustang ever sold, Bloomberg reported. But owner Sean Kiernan, in an unusual move
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