Marketing

The roof of a Toyota dealership in Knoxville, Tenn., became the temporary home of a local sports radio host last week. At least he hoped it would be just temporary. Tyler Ivens of station WNML promised to stay atop the store overlooking Interstate 40 until the University of Tennessee football team got its next win.
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Holoride, a German technology company spun off by Audi, has teamed up with Ford Motor Co. and Universal Pictures to offer what it says is the first in-vehicle virtual reality experience available to the public. The experience is being offered for free from Monday, Oct. 14, through Nov. 9 at Universal CityWalk Hollywood in Los
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The National Basketball Association lost almost all of its major Chinese sponsors in the country, the league’s biggest market outside the U.S., as the government flexes its economic muscle after a tweet backing Hong Kong’s protesters triggered a backlash. A local joint venture of Nissan Motor Co. was the latest to distance itself from the
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TOKYO — Glitzy girl J-pop groups, esports tournaments, drone racing, drifting demos and even a cross-dressing celebrity endorsement. Japan seeks to thwart the downward spiral of global auto shows by making its own flagship event, well, less of an auto show. Indeed, this month’s Tokyo Motor Show is being pitched as a kind of automotive
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CHICAGO — When Katherine Johnson Cannata was a teenager answering phones at her father’s dealership in Clarksville, Tenn., the shop foreman asked her whether she would come back and work in the business after college. “Probably not,” the young Cannata said. “Why would I?” More than 35 years later, Cannata, 51, has figured out the
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LOS ANGELES — Acura is highlighting its history of producing memorable sports cars for the road and the track with a marketing campaign that will show up across social media channels and broadcast TV, including high-profile NFL games. The ad push begins Monday with a 30-second video featuring iconic vehicles from the past such as
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The green Land Rover logo will soon be sliding downhill fast — not on vehicles, but on skis, snowboards and uniforms. As part of a marketing push to raise U.S. awareness and sales, Land Rover has signed a three-year sponsorship with the U.S. governing body for Olympic ski and snowboard sports. Combined with its sponsorship
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LOS ANGELES — Honda is using a “what if” advertising spot on the emotional impact of a vehicle-pedestrian collision as the centerpiece of a broader marketing campaign on its commitment to safety systems. The campaign highlights features that protect not only the drivers and passengers of its vehicles, but pedestrians, cyclists and occupants of other
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When esports gamers on Team Liquid arrived in Detroit for a major tournament last month, they donned new playoff jerseys with a prominent Honda logo on the left sleeve. Their opponent for the North American gaming championship, Cloud9, also had refreshed uniforms with a BMW logo on the right sleeve. Thousands of fans poured into
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Mercedes-Benz is in a legal dispute with four artists who wanted compensation after the luxury brand photographed its vehicles in front of their murals for social media posts. The artists threatened to sue Mercedes, which then sued them in an effort to get court approval to use the photographs, the Detroit Free Press reported. But
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DETROIT — Just north of downtown here, a big, white dome sits like an inflated parachute alongside the busiest north-south interstate in Michigan. The oddly shaped structure is unlike anything else around — an architectural curiosity whose billowy, bulbous shape is simultaneously intriguing and inviting to the occupants of the more than 150,000 vehicles that
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Benzel-Busch Motor Car Corp. in Englewood, N.J., celebrates Mercedes- Benz’s AMG performance line with an annual road rally for its AMG customers that forges stronger ties between those clients and the dealership. The rally and weekend retreat, which started three years ago, is held each summer at the Lime Rock Park AMG Driving Academy in
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Consumers have more tools at their fingertips than ever before in researching purchases, and this truth has transformed the automotive marketplace. Take the amount of online information available about vehicles — and dealerships — and add the emotional weight that comes with making what is typically the second-largest purchase of a consumer’s life; you’ll get
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DETROIT — Ford Motor Co. will begin airing TV commercials for the redesigned Explorer this weekend that play off the vehicle’s name, calling it “the greatest exploration vehicle of all time.” The commercials for the 2020 Explorer feature voiceovers from actor Bryan Cranston, extending his role from the automaker’s “Built Ford Proud” campaign. They’re scheduled
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Paving a road with solar panels to harness the sun’s energy might seem like a great idea, but an experimental project in France has proved to be a disaster. Three years after it was installed, the 0.62-mile section of road — called the Wattway — is reported to be falling apart, generating much less energy
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DETROIT — The home of the Detroit auto show since 1965 was renamed TCF Center on Tuesday, with the first sale of its naming rights, after a years-long movement to disassociate the convention center with racially-charged policies of a 1950s Detroit mayor. TCF Bank, which recently merged with Chemical Bank to form Michigan’s largest bank
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Dealers, what are you doing to improve your foot traffic? In a new report from Blis looking at the state of the auto industry, data found that of all external factors, foot traffic is the only metric that dealerships can take action on to drive sales output, vs. “uncontrollable” variables such as consumer confidence. And
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Cadillac turned to the directors of “Avengers: Endgame” to promote its newest crossover, the XT6, with an ad that describes its seven-passenger seating as “crew-ready.” The 60-second commercial from Anthony and Joe Russo features a diverse set of mostly young Cadillac owners traveling in groups that need all three rows of the XT6. It’s similar
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CAMDEN, N.J. — Subaru marketing has its dogs. And the brand has its history of owners keeping their vehicles for a long time. To promote the Crosstrek subcompact crossover, Subaru of Am- erica plans to combine the two. An ad that was to launch Monday, Aug. 19, on TV and digital video in 30-second and
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Counterfeit auto parts and memorabilia is big business. So big that Porsche has an in-house team of three “brand protection officers” who confiscated more than 200,000 items worth nearly $70 million last year, the company said last week. About 80 percent of counterfeit items come from China. Some appear professionally made and are hard to
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LONDON — McLaren will return to full-time IndyCar racing in 2020 in partnership with Arrow Schmidt Peterson Motorsports and Chevrolet. McLaren will be responsible for technical expertise, commercial experience and marketing for the race team in North America’s top open-wheel racing circuit. The British automaker sold more sports cars in the United States than anywhere
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