Marketing

Hyundai released an early peek at its Super Bowl ad, which takes a very Boston-centric look at one of the tech features on the new-generation 2020 Sonata sedan. The feature is technically known as Remote Smart Parking Assist, but that’s before a group of Boston-area celebrities put it though the local accent and shortened it
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As the saying goes (kind of), when life hands you shattered windows, make T-shirts. Tesla has memorialized one of the most memorably ad-libbed vehicle unveilings in automotive history with the Cybertruck Bulletproof Tee. The shirt depicts one of the supposedly bulletproof windows that Tesla design chief Franz von Holzhausen broke with a steel ball on
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Huntington Beach Chrysler-Dodge-Jeep-Ram wanted to make waves when the U.S. Open of Surfing came to town last summer. The Southern California dealership’s ad team, TurnKey Marketing, decided to get in on the action via Snapchat, the growing messaging app that has a foothold among the industry’s youngest customers. TurnKey used Snapchat’s filter tool, which allows
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As auto retailing shifts toward allowing consumers to buy vehicles entirely online, it behooves dealerships to do more to market and promote finance and insurance products, F&I trainers and dealership managers agree. That may mean giving the F&I department its own marketing budget. But above all, F&I pros say, it means educating consumers, before they
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Hyundai released a teaser of its upcoming Super Bowl ad, with a humorous Boston-centric focus that will kick off a national marketing campaign for the new-generation 2020 Sonata. In the teaser clip, former “Saturday Night Live” regular Rachel Dratch, a Boston-area native, coaches Red Sox legend David Ortiz on the finer points of the local
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Bowling Green, Ky., has the National Corvette Museum. Milwaukee has the Harley-Davidson Museum. And now, Toledo, Ohio, aims to have a museum dedicated to Jeep, a brand that’s been closely tied to that city for nearly 80 years. A nonprofit group in Toledo says it plans to open The Jeep Experience, which would have interactive
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Workers install a 2020 Chevrolet Corvette Stingray at Little Caesars Arena, home of the Detroit Pistons and Detroit Red Wings. Tesla CEO Elon Musk had to keep his Cybertruck reveal going after two windows shattered during a demonstration that was intended to prove the electric pickup’s durability. Strikers picket GM plants in Bowling Green, Ky.,
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The Ford Mustang that Steve McQueen raced through San Francisco in Bullitt goes up for auction next month in Florida. The car, an unrestored 1968 fastback in Highland Green, is expected to fetch as much as $5 million, becoming the most expensive Mustang ever sold, Bloomberg reported. But owner Sean Kiernan, in an unusual move
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Dream Motor Group needed extra in-house capacity to expand marketing to customers of its Mercedes-Benz dealerships across the South. For less than the cost of an employee, the dealership group stepped up its email outreach for sales and service. Only Dream didn’t hire anyone to do it. The newsletters and email messages are written, sent
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Lithia Motors Inc. is expanding online efforts to source used vehicles directly from consumers, reducing reliance on trade-ins and saving on auction costs. It’s all part of the public dealership group’s strategy to procure the used vehicles most likely to yield the highest margins for its dealerships. Leveraging new digital channels is a key focus
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The arrival of Tesla Inc.’s latest attempt at automotive disruption — a high-performance cargo hauler called the Cybertruck — left Wall Street analysts befuddled and its would-be pickup competitors snickering. CEO Elon Musk had trumpeted the electric pickup for years, promising futuristic Blade Runner-inspired looks and specs that top offerings from the Detroit 3. The
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