Marketing

WASHINGTON — Two U.S. House lawmakers who head key subcommittees on oversight and trade criticized Tesla’s recent expansion in Xinjiang, China. “Your misguided expansion into the Xinjiang Uyghur Autonomous Region sets a poor example and further empowers the (Chinese government),” said Democrats Bill Pascrell and Earl Blumenauer in a joint letter to Tesla CEO Elon
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Audi of America showed that it had more Christmas spirit than the judges on “Wheel of Fortune” who said a contestant paused too long while correctly solving a puzzle. The automaker stepped in amid a social media backlash against the game show’s decision to deny Charlene Rubush an Audi Q3 in the bonus round of
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Mercedes-Benz removed a video advertisement from a Chinese social media website, state media said, after the clip got swept up in a charged national debate over depictions of Asian-looking features by foreign companies. The video was posted on Mercedes-Benz’s official Weibo account on Saturday and later removed due to public backlash, the Communist Party’s Global
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A red flag went up last week as the 2022 season of auto industry trade shows prepares to take stage. Three auto shows in Canada were called off as the rapidly spreading omicron variant spawns a COVID-19 resurgence in Canada and elsewhere. The Montreal International Auto Show, scheduled for January, the Canadian International AutoShow in
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ATLANTA — Porsche will invest more than $50 million to build a second driving track at its Atlanta Experience Center, the automaker said Monday. The 1.3-mile circuit, which will open in the first quarter of 2023, will be connected to the current 1.6-mile driver development track at Porsche’s North American headquarters campus next to Hartsfield-Jackson
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Volkswagen Group of America is using Amazon shipping boxes to put virtual butts in the virtual seats of its new Taos subcompact crossover this holiday season. It’s rewarding participants with three months of premium music streaming for virtually going along for the ride. The German automaker last week revealed its Web-based augmented reality campaign to
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Elon Musk wants it known that Apple doesn’t have the market cornered on overpriced accessories. The Tesla CEO urged his Twitter followers to buy the $50 stainless-steel Cyberwhistle shaped like the company’s upcoming Cybertruck electric pickup. He referenced the $19 Polishing Cloth that Apple released this fall. “Blow the whistle on Tesla!” Musk tweeted last
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Volkswagen Group of America said it will use the sides of Amazon boxes this holiday season to put virtual butts in the virtual seats of its new Taos subcompact crossover, and reward participants with three months of premium music streaming for virtually going along for the ride. The German automaker revealed its new Web-based augmented
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DETROIT — General Motors on Friday said customers who buy vehicles that are built without heated or ventilated seats because of parts shortages can have the features added later, potentially as soon as the middle of next year. GM provided the update a week after informing dealerships that it had to eliminate the features temporarily
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The 996-generation 911 that Porsche turned into a swan was certainly no ugly duckling. The German luxury brand is celebrating 20 years in China by taking the car, with an inflatable head and wings, on a tour of art galleries and museums across the country. The idea to turn a 911 into a swan came
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The Dodge brand’s path to its electric future is trying to appeal honestly and accurately with two distinct camps: consumers who are excited about the brand’s EV push and naysayers who fear the muscle-car brand is abandoning its identity. Tim Kuniskis, the brand’s CEO, is using digital marketing to appeal to both groups. Dodge’s two-year
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Even Barbie is going electric. Mattel used a prime press conference slot at the Los Angeles Auto Show to unveil a sparkly two-seat convertible built on the chassis of a Fiat 500e. The company will be selling a toy version of the car at Walmart for $30. It will likely be more profitable than the
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After more than a century of being humble, SAE International is starting to brag a bit by launching a “Meet SAE” ad campaign. SAE hopes the campaign will help increase membership and participation in events and on technical committees. The target market for these ads includes people working on advanced mobility technologies such as electrification
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Suburban Detroit’s experimentation with an outdoor automotive festival showed plenty of promise for next year and beyond, but it also served as a reminder why auto shows traditionally have been held in climate-controlled convention halls. Bad weather forced organizers to cancel one of two media and industry days at Motor Bella, the enthusiast-geared car event
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General Motors’ GMC brand announced a three-year partnership with the Marcus Graham Project to foster diverse leadership in advertising, media and marketing, and marks the organization’s first contractual, multi-year commitment with a brand. The financial commitment from GMC is earmarked to support the nonprofit’s annual iCR8 Boot Camp program, which trains aspiring marketers from non-traditional backgrounds.
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