Marketing

Last week’s announcement that professional baseball will return this year, at least in a limited format, was cause for celebration for fans who have been sports-starved since the rise of the coronavirus pandemic. Equally hopeful are automakers that have been missing out on one of their key marketing platforms — live sports. But physical distancing
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Subaru of America, once a monthly sales streak darling as its U.S. volume rapidly expanded over the past decade, is switching to quarterly sales reporting. The automaker will report its June U.S. sales Wednesday, then switch its cadence going forward. The automaker, of Camden, N.J., was one of the few holdouts still reporting on a
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Chrysler is continuing its series of ads for the Pacifica minivan with actress Kathryn Hahn, but with the added complication of social distancing. The latest campaign, which the brand is using on social media and other websites, is called “Pacifica Mom on Quarantine.” The confessional-style ads were shot via iPhone with just two crew members
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HOLLY, Mich. — Dave Pericak smiles as he hops in the driver’s seat of a topless 1971 baby blue Ford Bronco. The late-afternoon sun glints off his Aviator sunglasses as he turns the key and the restored SUV rumbles to life. Pericak is finishing a long day of shooting promotional material for the July reveal
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Ad agency Tier10 now shoots two versions of the commercials it makes for auto dealerships and manufacturers: one with people wearing face masks and one without. Advertisers have a responsibility to produce content that is relevant and empathetic toward what consumers are dealing with, Tier10 co-founder Scott Rodgers said. Having both versions of an ad
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Like face masks, hand sanitizer and rubber gloves, online automotive product launches existed before the onset of the coronavirus pandemic — they just weren’t quite so ubiquitous. But with major global auto shows either canceled or leaning that way, automakers’ need for big splashes for new products has brought what once was a niche strategy
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HAMBURG — Volkswagen has completed an internal report into how it came to publish a racist advert, the automaker said. The findings will be released once its management board has reviewed the matter, VW said on Friday. VW’s management board, headed by CEO Herbert Diess, meets regularly on Tuesdays. In the clip, a black man
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The organizers of the Geneva auto show have said the event may not be held next year amid a dispute with the local authorities over a bailout and a reluctance by some automakers to attend. The Swiss show was canceled this year due to the coronavirus pandemic. The Geneva International Motor Show (GIMS) Foundation, which
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At a brand not known for executive longevity, Saad Chehab’s tenure as head of marketing for Volkswagen of America was shorter than most — nine months. Chehab, 53, was replaced last week by the VW brand’s U.S. sales and marketing executive vice president, Duncan Movassaghi, 45. He will assume Chehab’s duties on an interim basis
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Volkswagen Group last week withdrew a German social media ad for the redesigned Golf and apologized after it was criticized as racist. The 10-second video posted on its Instagram page showed a man with dark skin being moved around by a large white hand and flicked into a cafe. The name of the cafe is
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Abeach party for Jeep enthusiasts in Texas this month resulted in two men being shot, nearly 200 arrests and viral video of carefree partying during a pandemic. The annual “Go Topless Jeep Weekend” event attracted thousands of people to a peninsula along the Gulf of Mexico near Galveston. “We’ve been in quarantine and, like, I
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As uncertainty about the coronavirus swept the nation in April, Fiat Chrysler Automobiles sought to provide “entertainment relief,” as North American marketing chief Marissa Hunter called it, with a weekly slate of musical performances from various artists on Facebook. FCA, which has often turned to music as a connection point with consumers, partnered with Interscope
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Since 2008, Subaru of America has fostered a marketing identity built around the idea of love. Now, the automaker is leaning on that emotion in a more active and direct way with its advertising during the COVID-19 pandemic. Subaru, along with its retailers and two independent distributors, made a donation of roughly $5 million to
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Bimmer superfans who had the European delivery experience on their bucket list might want to step on the gas. BMW is discontinuing the European Delivery program for U.S. customers starting in the fall, citing a lack of interest and growing demand for U.S.-made crossovers. The Bavarian automaker follows Audi, which discontinued its European delivery program
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With a new entertainment streaming service that’s lighting up TVs and phones in the U.S., Subaru of America has tapped into a fresh advertising medium to stay on consumers’ minds. Peacock, NBCUniversal’s entry into streaming services, launched to certain Comcast subscribers April 15 and is expected to go nationwide July 15. Its content includes TV
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CDK Global Inc. finalized the sale of its digital marketing business to Ansira Partners Inc., a marketing agency owned by private equity investors. The digital marketing business includes dealership advertising and websites and has been renamed Sincro, operating as an Ansira subsidiary, CDK said. All of CDK’s former digital marketing customers have been transferred to
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Kim McCullough, 59, Jaguar Land Rover’s vice president of marketing for North America, left the company last week, ending a long run with the luxury importer. For now, North American CEO Joe Eberhardt will assume McCullough’s duties. McCullough took over as vice president of marketing in September 2014 after working as brand vice president of
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