Marketing

Tonawanda’s mark will live forever on the engine of the 2020 Chevrolet Corvette. Each midengine Corvette has a chrome placard on the valve cover reading, “Built by Chevrolet Tonawanda the number 1 team.” The original small block V-8 engine was built at Tonawanda Engine Plant in Buffalo, N.Y., more than 60 years ago. General Motors
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Chevrolet hasn’t started building the midengine Corvette yet, but it managed to deliver the first one last week. Or, at least it pretended to on live TV. Chevy gives a vehicle to the MVP of the World Series in conjunction with its Major League Baseball sponsorship. For the past two years, the prize was a
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Cars.com has hired veteran auto industry marketing executive Dean Evans to lead the company’s efforts in creating new marketing tools, including digital video, intended to boost dealer profitability. Evans, 51, became Cars.com executive vice president, a newly created position, on Oct. 28. He reports directly to Cars.com CEO Alex Vetter, the company announced Wednesday as
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Audi has tapped ad agency 72andSunny for a global campaign, but is expected to continue working with Venables Bell & Partners in the U.S. The Volkswagen Group-owned luxury brand on Tuesday announced that 72andSunny would handle a project aimed at redefining Audi’s “Vorsprung durch Technik​” marketing slogan, which  translates to “progress through technology.” The tagline,
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The reign of crossovers and SUVs as the cool vehicles of choice in the U.S. and Europe is about to come to an end, some automotive executives say. That’s because young customers are poised to rebel against the high-riding models in favor of sleek sedans to avoid being like their parents. “The sedan is the
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Mitsubishi Motors may not have the big size and ample philanthropy budgets of rival automakers in the U.S., but it still seeks to make a difference in the communities where it sells vehicles through its new corporate social responsibility program, Small Batch — Big Impact. Over the course of 10 days this month, the Japanese
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NASHVILLE — The bright red Nissan badge that will appear on the front grille of the 2020 Titan XD PRO-4X pickup next year is more than a fashion statement. It’s a signal that Nissan’s strategy in the full-size pickup market is shifting. Big pickups remain the gotta-have vehicle for millions of earnest American contractors, farmers,
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Dean Evans, the marketing whiz behind Hyundai’s sometimes cheeky and sometimes moving Super Bowl ads, is leaving his position as head of U.S. marketing with many laurels to rest on. But that’s not how he operates. Evans remains passionate about the auto industry after 30 years living through its ups and downs and plans a
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Hyundai Motor America’s hard-charging marketing chief, Dean Evans, is leaving the Korean automaker after “four highly successful years” to pursue a new business opportunity, the company said Friday. Brian Smith, the COO of Hyundai’s U.S. arm, will take over Evans’ duties on an interim basis. “Hyundai is greatly appreciative to Dean for his contributions,” the
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The roof of a Toyota dealership in Knoxville, Tenn., became the temporary home of a local sports radio host last week. At least he hoped it would be just temporary. Tyler Ivens of station WNML promised to stay atop the store overlooking Interstate 40 until the University of Tennessee football team got its next win.
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Holoride, a German technology company spun off by Audi, has teamed up with Ford Motor Co. and Universal Pictures to offer what it says is the first in-vehicle virtual reality experience available to the public. The experience is being offered for free from Monday, Oct. 14, through Nov. 9 at Universal CityWalk Hollywood in Los
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The National Basketball Association lost almost all of its major Chinese sponsors in the country, the league’s biggest market outside the U.S., as the government flexes its economic muscle after a tweet backing Hong Kong’s protesters triggered a backlash. A local joint venture of Nissan Motor Co. was the latest to distance itself from the
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TOKYO — Glitzy girl J-pop groups, esports tournaments, drone racing, drifting demos and even a cross-dressing celebrity endorsement. Japan seeks to thwart the downward spiral of global auto shows by making its own flagship event, well, less of an auto show. Indeed, this month’s Tokyo Motor Show is being pitched as a kind of automotive
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CHICAGO — When Katherine Johnson Cannata was a teenager answering phones at her father’s dealership in Clarksville, Tenn., the shop foreman asked her whether she would come back and work in the business after college. “Probably not,” the young Cannata said. “Why would I?” More than 35 years later, Cannata, 51, has figured out the
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LOS ANGELES — Acura is highlighting its history of producing memorable sports cars for the road and the track with a marketing campaign that will show up across social media channels and broadcast TV, including high-profile NFL games. The ad push begins Monday with a 30-second video featuring iconic vehicles from the past such as
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The green Land Rover logo will soon be sliding downhill fast — not on vehicles, but on skis, snowboards and uniforms. As part of a marketing push to raise U.S. awareness and sales, Land Rover has signed a three-year sponsorship with the U.S. governing body for Olympic ski and snowboard sports. Combined with its sponsorship
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LOS ANGELES — Honda is using a “what if” advertising spot on the emotional impact of a vehicle-pedestrian collision as the centerpiece of a broader marketing campaign on its commitment to safety systems. The campaign highlights features that protect not only the drivers and passengers of its vehicles, but pedestrians, cyclists and occupants of other
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When esports gamers on Team Liquid arrived in Detroit for a major tournament last month, they donned new playoff jerseys with a prominent Honda logo on the left sleeve. Their opponent for the North American gaming championship, Cloud9, also had refreshed uniforms with a BMW logo on the right sleeve. Thousands of fans poured into
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Mercedes-Benz is in a legal dispute with four artists who wanted compensation after the luxury brand photographed its vehicles in front of their murals for social media posts. The artists threatened to sue Mercedes, which then sued them in an effort to get court approval to use the photographs, the Detroit Free Press reported. But
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DETROIT — Just north of downtown here, a big, white dome sits like an inflated parachute alongside the busiest north-south interstate in Michigan. The oddly shaped structure is unlike anything else around — an architectural curiosity whose billowy, bulbous shape is simultaneously intriguing and inviting to the occupants of the more than 150,000 vehicles that
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