Marketing

DETROIT — Ford Motor Co. is expanding its swanky King Ranch trim to the 2021 Explorer in a bid to move the nation’s best-selling large crossover more upscale. Slotting just below the high-end Platinum trim, the Explorer King Ranch will have leather-trimmed seats, wood accents and an optional premium technology package with special seats and
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The Cherokee Nation said it’s time for corporations such as Jeep and sports franchises to retire the use of Native American names and imagery. Jeep has used the Cherokee tag for nearly 50 years, and its Grand Cherokee has been a top seller for the off-road adventure brand. The Cherokee Nation, however, doesn’t think slapping
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If you thought an aluminum body was a big leap for the Ford F-150 a few years ago, get a load of the newest version with a rocket booster and optional wheels made of giant kiwis. Ford Motor Co. collaborated with video game maker Psyonix to make the 2021 F-150 available for purchase in Rocket
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Kia is in the midst of a product golden age, says James Morrell, the brand’s dealer council chairman. Consumers might have gotten a taste of it on New Year’s Eve, when Kia showcased the redesigned 2021 Sorento on the big screens in New York’s Times Square during the famous ball drop. The Sorento took a
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General Motors‘ Super Bowl commercial with actor Will Ferrell helped make two things clear about Norway: Its citizens are much more into electric vehicles than the rest of the world, and its leaders don’t care for anchovies on pizza. After GM released a teaser clip in which Ferrell orders a delivery of 5 million anchovy
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The redesigned Mitsubishi Outlander marks a new era for the small Japanese challenger brand. Richard Nisbett, the Mitsubishi National Advisory Board chairman, got a sneak peek of the midsize crossover, due to go on sale in the second quarter. He called the design, fit and finish “next level” and said the 2022 Outlander will be
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In its latest ad, Subaru of America has again shifted the spotlight from its vehicles to community outreach. The commercial, tied to Subaru’s second multimillion-dollar donation to nonprofit Feeding America during the COVID-19 pandemic, is the freshest example of the brand’s marketing message built around the theme of love, which the automaker first utilized in
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Acura dealers have been waiting for several years for Honda’s premium brand to remake its aging lineup to better compete with fresher rivals. The new year brings it two steps closer, with new generations of the TLX midsize sedan and MDX midsize crossover. With hopes that the coronavirus will begin to fade in 2021, Acura
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DETROIT — Ford Motor Co. won’t advertise nationally during the Super Bowl, but its marketing machine won’t be fully sidelined for the big game. The automaker plans to promote its “#FinishStrong” ad campaign encouraging mask-wearing with regional commercials running Sunday in states hardest hit by the coronavirus pandemic. Viewers in California, Texas, Florida, Michigan and
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Safeties are normally worth just 2 points in a football game. During Super Bowl LV, one could be worth $2 million. Volvo, a brand long known for being focused on safety, is promising to give away 25 new vehicles if a safety is scored during the game Sunday, Feb. 7. It’s the second time the
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James David Power III, who turned a scrappy home business that tracked customer satisfaction with new-vehicle quality into a giant global market research firm that today monitors everything from consumers’ experience with new-car sales and service, to auto lenders, airlines, health care providers, homebuilders and hoteliers, died Saturday. He was 89 years old. He died
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The data make up a new monthly feature from the Automotive News Research & Data Center and its growing roster of partners. Here’s a summary. U.S. new-vehicle registrations, from Experian. Traditionally, registration figures roughly correspond to but do not match sales figures reported by automakers. For example, Hyundai reported 8,095 Elantra sales for November, but
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Electric vehicle owners will consider purchasing another EV in the future based on their ownership satisfaction, according to J.D. Power’s first Electric Vehicle Experience Ownership Study, released Thursday. The study found that the likelihood of EV owners purchasing the same brand lessens as satisfaction declines. Owners with satisfaction scores from 600 to 750 points are
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Subaru of America has launched a fresh round of advertising centered around a new donation to nonprofit Feeding America amid the COVID-19 pandemic. The Camden, N.J.-based unit of Japan’s Subaru, along with its two independent distributors — Subaru of New England and Subaru Distributors Corp. — said they will be donating a total of 100
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Chuck Cook knew exactly what he wanted for his 90th birthday. When he picked it up at Cecil Clark Chevrolet last week, the Florida dealership threw him a party. Cook bought the store’s first 2021 Corvette, a Torch Red midengine C8. It’s the Air Force veteran’s fourth Corvette over 40 years. “This is my birthday
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DETROIT — Matt VanDyke, Ford Motor Co.’s director of marketing, will soon become the CEO of the company’s FordDirect joint venture with dealers. VanDyke, 48, will take the reins of the digital lead-generating company Feb. 1. He replaces Diane Craig, who became president of Ford’s International Markets Group this month. “Matt VanDyke has been an
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DETROIT — Ford Motor Co. on Saturday will begin running new 30- and 60-second ads that stress unity following riots this month at the U.S. Capitol that left 5 dead. Called “Builders,” the spots focus on the ability of Americans to come together and create, featuring images of construction workers, nurses, firefighters and other volunteers.
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DETROIT — General Motors is rebranding itself this week to invoke visions of blue skies ahead and promote its commitment to electrification. GM will launch a redefined corporate marketing strategy centered on EVs and will modernize its logo with a sky-blue hue and lowercase letters. “There are moments in history when everything changes. Inflection points.
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Pinterest users are known to be planners, with some using the platform to create vehicle wish lists that they hope to turn into reality one day. Digital Air Strike, a digital marketing agency, is helping dealerships pursue Pinterest’s affluent users as they build digital boards showing interests that can include wedding dresses and food as
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A remarkable shift has been taking place in automaker executive ranks: Women now rule the U.S. marketing world. In 2018, Joy Falotico took on the chief marketing officer title at Ford Motor Co. The next year, Fiat Chrysler Automobiles tapped Marissa Hunter to fill a new role, head of North America marketing. Months later, Deborah
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