Marketing

Dream Motor Group needed extra in-house capacity to expand marketing to customers of its Mercedes-Benz dealerships across the South. For less than the cost of an employee, the dealership group stepped up its email outreach for sales and service. Only Dream didn’t hire anyone to do it. The newsletters and email messages are written, sent
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Lithia Motors Inc. is expanding online efforts to source used vehicles directly from consumers, reducing reliance on trade-ins and saving on auction costs. It’s all part of the public dealership group’s strategy to procure the used vehicles most likely to yield the highest margins for its dealerships. Leveraging new digital channels is a key focus
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The arrival of Tesla Inc.’s latest attempt at automotive disruption — a high-performance cargo hauler called the Cybertruck — left Wall Street analysts befuddled and its would-be pickup competitors snickering. CEO Elon Musk had trumpeted the electric pickup for years, promising futuristic Blade Runner-inspired looks and specs that top offerings from the Detroit 3. The
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LOS ANGELES — Book by Cadillac, a subscription service that General Motors put on hiatus in late 2018, will return early next year with a new direction, said Deborah Wahl, GM’s chief marketing officer. Speaking Tuesday at the J.D. Power/NADA AutoConference L.A. here, Wahl said the first dealers will begin piloting the revamped program in
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An enterprising college student who’s been stuffing his 2008 Ford Focus with Krispy Kreme doughnuts from Iowa to resell in Minnesota every weekend is getting a new delivery van to help him expand his business, courtesy of Daimler Trucks North America. Daimler partnered with logistical data provider FreightWaves to give Jayson Gonzalez a Freightliner Sprinter.
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Tonawanda’s mark will live forever on the engine of the 2020 Chevrolet Corvette. Each midengine Corvette has a chrome placard on the valve cover reading, “Built by Chevrolet Tonawanda the number 1 team.” The original small block V-8 engine was built at Tonawanda Engine Plant in Buffalo, N.Y., more than 60 years ago. General Motors
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Chevrolet hasn’t started building the midengine Corvette yet, but it managed to deliver the first one last week. Or, at least it pretended to on live TV. Chevy gives a vehicle to the MVP of the World Series in conjunction with its Major League Baseball sponsorship. For the past two years, the prize was a
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Cars.com has hired veteran auto industry marketing executive Dean Evans to lead the company’s efforts in creating new marketing tools, including digital video, intended to boost dealer profitability. Evans, 51, became Cars.com executive vice president, a newly created position, on Oct. 28. He reports directly to Cars.com CEO Alex Vetter, the company announced Wednesday as
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Audi has tapped ad agency 72andSunny for a global campaign, but is expected to continue working with Venables Bell & Partners in the U.S. The Volkswagen Group-owned luxury brand on Tuesday announced that 72andSunny would handle a project aimed at redefining Audi’s “Vorsprung durch Technik​” marketing slogan, which  translates to “progress through technology.” The tagline,
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The reign of crossovers and SUVs as the cool vehicles of choice in the U.S. and Europe is about to come to an end, some automotive executives say. That’s because young customers are poised to rebel against the high-riding models in favor of sleek sedans to avoid being like their parents. “The sedan is the
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Mitsubishi Motors may not have the big size and ample philanthropy budgets of rival automakers in the U.S., but it still seeks to make a difference in the communities where it sells vehicles through its new corporate social responsibility program, Small Batch — Big Impact. Over the course of 10 days this month, the Japanese
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NASHVILLE — The bright red Nissan badge that will appear on the front grille of the 2020 Titan XD PRO-4X pickup next year is more than a fashion statement. It’s a signal that Nissan’s strategy in the full-size pickup market is shifting. Big pickups remain the gotta-have vehicle for millions of earnest American contractors, farmers,
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Dean Evans, the marketing whiz behind Hyundai’s sometimes cheeky and sometimes moving Super Bowl ads, is leaving his position as head of U.S. marketing with many laurels to rest on. But that’s not how he operates. Evans remains passionate about the auto industry after 30 years living through its ups and downs and plans a
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Hyundai Motor America’s hard-charging marketing chief, Dean Evans, is leaving the Korean automaker after “four highly successful years” to pursue a new business opportunity, the company said Friday. Brian Smith, the COO of Hyundai’s U.S. arm, will take over Evans’ duties on an interim basis. “Hyundai is greatly appreciative to Dean for his contributions,” the
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