Hummer EV, Bronco raise big money

Marketing

The first production models of two high-profile trucks that join the market this year raised more than $3.5 million for charity.

The 2021 Ford Bronco First Edition VIN 001, a Lightning Blue two-door version of the revived off-road SUV, garnered $1.1 million during a Barrett-Jackson auction in Scottsdale, Ariz.

The first 2022 GMC Hummer EV Edition 1 sold during the same event for even more: $2.5 million.

That’s about 22 times the $112,595 sticker price of the battery-electric pickup due out in the fall.

Money from the Bronco sale is going to the National Forest Foundation and Outward Bound, which provides outdoor educational experiences. The Hummer proceeds will benefit the Tunnel to Towers Foundation, a nonprofit that gives mortgage-free homes to catastrophically injured veterans and the families of fallen military members and first responders.

“We are thrilled with the auction results and what the proceeds will mean for the Tunnel to Towers Foundation,” Duncan Aldred, global vice president of Buick and GMC, said in a statement.

“We also recognize the support of Barrett-Jackson for this special occasion, which made it a 100 percent charitable endeavor.”

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