Badge shows off 2020 Corvette’s Tonawanda pride

Marketing

Tonawanda’s mark will live forever on the engine of the 2020 Chevrolet Corvette.

Each midengine Corvette has a chrome placard on the valve cover reading, “Built by Chevrolet Tonawanda the number 1 team.”

The original small block V-8 engine was built at Tonawanda Engine Plant in Buffalo, N.Y., more than 60 years ago.

General Motors President Mark Reuss had bought Tonawanda pride stickers for his personal engine restoration projects. Minutes before the Corvette engineering team began a July media event at the plant, announcing that Tonawanda would build the eighth-generation Corvette’s engine, Reuss asked them to create a similar badge for each engine.

“Mark was so insistent that we show off the American ingenuity and the pride that we have in this engine,” said Mike Tociba, assistant chief engineer for small block engines. “He wants to call back to the heritage of Tonawanda from the ’60s.”

An hour later, the team had a mock-up badge design to show Reuss at the event.

“We’re very proud of our heritage,” said Tociba. “A lot of American pride goes into small blocks in general and of course with the Corvette, the LT2 engine, we’re going to continue that heritage.”

Tonawanda has about 1,500 workers who build engines for the Chevy Corvette, Camaro, Malibu, Colorado, Equinox, Traverse, Impala, Silverado, Suburban and Tahoe, among other vehicles.

Products You May Like

Articles You May Like

Lenders differ on 84-month loans
Tesla on autopilot rear-ends parked police car
Is The Seat Mii Electric City Car A Good Daily Driver?
What’s the Difference Between the Kia Seltos and Sportage SUVs?
Germany edges out Norway as Europe’s No. 1 EV market

Leave a Reply

Your email address will not be published. Required fields are marked *