Rolls-Royce will add Cullinan Black Badge variant

Europe

Rolls-Royce’s newest model, the Cullinan SUV, is the latest to receive a variant from the British ultraluxury automaker’s performance and engineering subbrand, Black Badge.

The Cullinan Black Badge receives a handful of design and performance changes over the standard model.

The 6.75-liter-twin turbo V-12 engine now delivers 600 hp and 900 newtons meters (664 pound-feet) of torque.

Rolls-Royce said the drivetrain and chassis were also re-engineered.

In terms of design elements, as the name implies, the Black Badge variant gets darkened chrome surfaces for the front grille frame and exhaust pipes as well as trim pieces on the side and rear of the vehicle. The Spirit of Ecstasy hood ornament is finished in a darkened, gloss-black chrome. The model also gets 22-inch wheels and red brake calipers.

Inside, there’s a starlight headliner, which has become a design hallmark for Rolls-Royce.

Rolls-Royce introduced Black Badge in 2016 at the Geneva auto show with the Ghost sedan and Wraith coupe. It added a Dawn convertible Black Badge variant in 2017. Rolls-Royce does not offer a Phantom Black Badge, nor does it plan to, a company spokesman said.

The automaker has said that Black Badge variants have brought younger buyers to the brand, with the average customer for those vehicles being under 40. Additionally, 1 in 5 Rolls-Royce sales are now Black Badge models, the automaker noted.

The Cullinan Black Badge starts at 324,275 euros in Germany.

The automaker sold 4,107 vehicles globally in 2018, a record sales year for the company.

The Cullinan reached European and U.S. showrooms in late 2018.

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